In today’s fast-paced and highly competitive business landscape, the key to standing out is to use the right advertising channels. Online marketing may have gained traction nowadays, but when it comes to increasing your store’s foot traffic, nothing beats the power of pylon signs.
If you own a brick-and-mortar business facility and are struggling to keep up with the competition, pylon signs are an ideal solution for you. Let’s take a look at some of the benefits of having your business on the shopping center’s pylon:
If your business is located on a busy street, you can’t afford poor visibility. It's important to think of ways to make your business easily noticeable to passersby. This includes the type of sign you want to use, the size and shape of the sign, colors, and so on.
As they are heightened, long-standing structures, pylon signs can be easily viewed from a distance. Their illuminated signage boxes also ensure high visibility at nighttime. This not only improves your store’s visibility but also makes your business stand out from competitors.
With endless options and choices available to customers, it is becoming increasingly difficult to expand your customer base. You need to ensure that your advertising solutions accurately represent your brand. This is where customization comes into play.
With pylon signs, the possibilities are only limited by your imagination. You have endless color and graphic options to ensure that the sign aligns with your brand strategy. This should not only build brand awareness but also improve brand recall so that customers remember you when it’s time to make a purchase decision.
Inexpensive Marketing Solution
Another benefit of using pylon signs is that they are incredibly cost-effective. This is primarily because a single pylon signboard can accommodate multiple brands or messages. That’s the reason pylon signs are commonly used outside shopping centers and commercial complexes.
Even if you have an independent store, you can use pylon signs to introduce your business and logo. Depending on the type of pylon sign, you may even be able to use both sides of the pylon signboard. All these aspects make pylon signs a great option as opposed to expensive billboards.
Finally, pylon signs are also a low maintenance signage option despite the fact that they’re normally used outdoors. Since they make use of an insert, you can simply change the sign when it’s time to update the message.