The role of a property manager is one of the most demanding careers around the globe. A property manager may be required to manage multi-million-dollar commercial real estate, multi-family residential units, and complexes, while also meeting the expectations of landlords, tenants, contractors, and colleagues.
At time same time, the lucrative nature of this field has prompted an enormous number of individuals to choose property management as their career. Quite amazingly, there are already 800,000 property managers around the US and the number is expected to touch 100,000 by 2024.
So, how can an individual property manager succeed in such a highly competitive real estate market? Here are some ways for property managers to stay competitive:
1. Strong Online Presence
These days, the internet is the first thing that modern customers turn to for whatever they need. From household shopping to finding an auto repair service to buying a home, people often start their solution-search from Google. Thus, establishing and maintaining a powerful online presence is just as important as your offline activities. If potential clients (landlords or tenants) can’t find you online, you’ll be losing out on a lot of opportunities.
Your property management business must have a website with an aesthetically pleasing design, a user-friendly interface, and valuable information. You’ll also need to make your website stand out by regularly reviewing and making necess