Virtual leasing is among the most recent concepts in multifamily circles that only received a stronger push in the wake of the COVID-19 pandemic. With virtual interaction making its way into every industry, it’s no wonder that virtual leasing is the new reality for retail centers, strip malls, shopping centers and other entities in commercial real estate. More and more retailers are considering the transition to this new way of leasing.
In this guide, we’ll walk you through the benefits of virtual leasing, but before that, let’s find out what it is.
What Is Virtual Leasing?
Simply put, virtual leasing takes everything a leasing agent does to digital. For part of the leasing process or all of it, the agent will virtually connect with prospects based on their needs. This may include the initial meeting with a lead via a face-to-face video meeting. This allows the two parties to build trust without having to meet in-person. It allows you to get the human-to-human interaction that’s not achievable via phone calls.
From submitting applications and screening to apartment tours and signatures on lease contract, everything happens online.
The most critical and recognized step in virtual leasing is virtual tours. These enable agents to virtually show the space, answer their queries, and provide any other insights or details to help prospects make a sound decision. It also helps you achieve the high transparency, authenticity and personalization. As an agent, you may provide the prospect with a personalized, pre-recorded video of the unit they want to see or the rest of the areas of the property, or take them on a live tour. Prospects won’t need to set foot at any time during the process.
Virtual Leasing Benefits
With 3D and virtual apartment tours, prospects need not waste their precious time visiting the site any more. From the comfort of their homes, they can enjoy a complete picture of the commercial vacancy they’re interested in. You may even pair in-person viewing with virtual tours for any retail vacancy you’re serious about.
Tackling leasing obligations online has also proven to be a massive time-saver and given a significant boost for business prospects who are relocating from another city. They can communicate and evaluate commercial vacancies from miles away and still make an informed decision.
With its digital nature, virtual leasing also offers unmatched safety to all parties. It perfectly complies with COVID-related restrictions, not giving the virus any opportunity to transmit.
Commercial Leasing In New York, New Jersey, and Florida
To sum up, virtual leasing is the next generation of leasing. As we step into 2022, job positions like remote leasing agent or virtual leasing agent may begin to emerge.
If you’re one of those retailers looking for high-quality commercial vacancies, contact Milbrook Properties for more information.